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Canada Goose - #CGxSundance
Project type
Social Campaign and Talent Partnerships Shoot
Photographer
Rich Fury
Role & Expertise
Creative Strategy, Creative Production, On-Site Production, Creative Direction, Brand Partnerships Lead, Photography Production
Client
Canada Goose
Director and Videographer
Brian Craig, Michael Leck (Drone)
The Brief
Amplify Canada Goose’s brand at the Sundance Film Festival with a bespoke content campaign, showcasing its alignment with the film and creative communities.
The Creative Results
Produced a multi-channel social campaign over five days, capturing authentic brand storytelling for Canada Goose’s channels. From ideation to content strategy, the team produced street style photos, atmospheric drone footage, and celebrity brand ambassador content, reflecting Canada Goose’s presence at Sundance.
My Role
Executive Producer and onsite creative lead. Led a team of photographers, filmmakers, and producers, while managed client relations, and coordinated a multi-day shoot with real-time asset delivery for editorial media channel use.
